What is a good tactic for entrepreneurs to implement in order to keep a new company growing is honestly one of my favorite questions, because the answer surprises almost everyone who hears it for the first time.
It’s not a new marketing strategy. And it’s not a better funnel, or a smarter content plan, or the right social media platform.
It’s mindset!
I know. Stay with me…
Think about when you first started your business. That energy. That excitement. That feeling of anything is possible and finally doing the thing. You showed up. You created. And you reached out. Things started moving.
And then something slowed down… A launch underperformed. Or a strategy didn’t work. Maybe a month came in quiet. And then your thoughts shifted.
That shift right there? That’s what actually determines whether a business keeps growing or starts to stall.
Not the obstacle itself. The thoughts that follow it.
But let me show you what I mean.
What Is a Good Tactic for Entrepreneurs to Implement in Order to Keep a New Company Growing?
Nearly every business has a growth phase, a plateau phase, and an obstacle phase. Sometimes all three happen in the same month.
What determines which phase wins out over time is not the external conditions. It’s the internal state of the person running the business.
When your internal state is positive, curious, and expectant, you show up in a way that creates momentum. You take action from a grounded place, you communicate with confidence, and you attract the right clients because your energy is magnetic.
When your internal state shifts to fear, doubt, or frustration, the same business tasks feel heavy. The same strategies feel like they aren’t working. The same clients? Feel harder to reach.
Same business. Two completely different experiences and two completely different results.
This is not a metaphor. This is brain science. And once you understand how it works, you’ll never think about business growth the same way again.
The most powerful tactic for keeping a new company growing is training your brain to stay in a positive state on purpose, especially when obstacles hit. And your response to them is everything.
Here’s Why the Excitement at the Start of a New Business Is More Than Just a Good Feeling
Do you remember what it felt like to launch your business?
That buzz. That sense of forward motion. The way ideas seemed to flow. The way you spotted opportunities everywhere and reached out to people without overthinking it.
That wasn’t just enthusiasm. That was a high-performance brain state.
When you feel genuinely excited and positive, your brain operates differently. You use your best thinking. You get into flow faster. You notice connections and possibilities that your brain in a worried or depleted state would filter right out.
This is because of a system in your brain called the Reticular Activating System (or RAS). Think of it as your brain’s built-in search engine. Whatever you focus on consistently, your RAS goes looking for evidence of it in your environment.
When you are excited and expectant, your RAS is scanning for opportunity, momentum, and reasons to keep going. It finds them. That finding fuels more positive feelings. Those positive feelings fuels more action. In return, that action produces results. The results feed the excitement.
That’s the growth cycle.
But here’s what most people don’t realize: that cycle doesn’t have to depend on external results to stay alive. You can learn to generate that excited, expectant state on purpose, before results even show up, using deliberate brain training practices.
That’s the whole game.
This Is What the Brain Does When You’re Excited About Your Business
When your baseline emotional state is positive, your RAS filters your entire experience in favor of growth.
You notice the client who seems interested. You remember to follow up. Also, you feel confident enough to make the offer. You post the content you were hesitating about. You say YES to the opportunity you might otherwise have talked yourself out of.
Every one of those small actions compounds over time into a growing business.
Now flip it. When your baseline emotional state is worried or defeated, your RAS filters your experience in favor of threat. You notice the person who didn’t respond. You replay the things that didn’t work. You hesitate before every action, and you hold back.
Same business. Same opportunities. Completely different filter.
Psst! To go deeper on how the RAS works and how to activate it deliberately, the post on how to activate your Reticular Activating System is a great next read.
What Actually Kills Business Growth (It’s Not the Market)
Let me be direct with you.
Every business hits obstacles. Every single one. The slow month. The failed launch. Or the client who did not renew. The strategy that flopped after you invested real time and money into it. You name it!
The obstacle isn’t what kills the business. What kills the business is the story the entrepreneur tells the obstacle. It’s the inner mind chatter around the obstacle.
There are two possible responses to any setback. And the one you choose changes everything.
Response one: “I’m learning. This is information. I know more now than I did before. I am figuring this out. I will keep going. I’m getting the hang of this.”
Response two: “This isn’t working. Maybe I’m not good at this. I waited too long. Maybe I’m just not the kind of person who succeeds…and so on.”
Response one keeps the RAS scanning for opportunity and momentum. So the business keeps moving.
Response two… sends the RAS hunting for evidence that the negative story is true. And it will find plenty. Because that’s what untrained brains do!
Here’s the part that most people miss: response two feels true. It feels logical. It feels like you’re being realistic, right?
But it’s NOT realism. It’s simply a habit of thinking. And this habit of thinking, left unchecked, will slow a business down faster than any bad market condition.
You aren’t broken if this has happened to you. You’re just running on autopilot. But autopilot can be interrupted. That’s what brain training is all about.
The #1 Growth Tactic Most Entrepreneurs Overlook: Staying Ahead of Your Thoughts
Here’s the thing about reactive mindset work: it is harder.
Pulling yourself out of a negative spiral after it has already taken hold takes a little effort. The thoughts feel more true by then. The evidence your RAS has collected feels convincing. So… the momentum already slowed down.
The most effective tactic is proactive, not reactive.
If you train your brain daily, before the obstacles hit, when they do hit, your baseline state is positive enough to absorb them without spiraling.
Think of it like physical fitness. You don’t wait until you need to run a race and then start training, right? You train consistently, so that when the race comes, you’re ready.
Brain training works the same way. A brain that’s been trained daily for positive expectation handles a slow month very differently than a brain running on default.
The trained brain says: “This is temporary. I know what to do. Something is shifting.” The default brain says: “See? I knew this wouldn’t work.”
Staying ahead of the thoughts is the single best tactic for keeping a new company growing. And it’s available to you right now, for free, starting with five minutes a day.
How to Train Your Brain to Stay Positive Through Business Obstacles
Start with a daily mantra. Pick one short, positive sentence that feels true enough to say with feeling, and repeat it every morning before you start work. Something like: “I expect good things from my business today.” Or: “I’m figuring this out.” Or: “Something is shifting, and I can feel it.”
Your RAS will kick in within 72 hours of consistent focus. Three days! That’s how quickly you can start changing what your brain looks for.
Step 2: Pair the mantra with a daily wins list. Every morning or evening, write down three things that went right in your business that day. They don’t have to be big. A good email. A helpful conversation. One piece of content that felt true. The point is to give your RAS evidence of momentum to work with.
And any time an obstacle hits, reach for the “I am learning” reframe before you reach for the story that it means something bad. More on that in the next section…
For a deeper look at how all of this connects to building lasting motivation in your business, the post on motivation in business is worth reading.
The “I Am Learning” Reframe Is a Real Business Growth Strategy
“Hey, I’m learning!” Three words. And they will do more for your business than any tactic you will ever read about.
Here’s why.
When you hit an obstacle, and your first thought is “I’m learning,” you keep your RAS pointed toward growth. You stay in the problem-solving part of your brain instead of the threat-response part. You process the information the obstacle is giving you instead of spiraling into what it means about you.
The entrepreneurs who build consistent businesses are not the ones who never hit walls. They’re the ones who trained themselves to move through walls with curiosity instead of judgment.
A product launch underperforms. The brain-trained entrepreneur thinks: “Interesting. What did my audience respond to? What didn’t land? What should I do differently?” You can take the information and adjust.
The default-thinking entrepreneur thinks: “This proves I’m not good at this.” This pulls you back. You second-guess. And you slow down right when you need to keep going…
Every result in your business is information. Not a verdict. Not a reflection of your worth or your future. Just information.
When you truly internalize that, obstacles stop being threats. They become data. And data is something you can work with.
This is directly connected to the third attribute of successful entrepreneurs: a willingness to experiment. When you approach your business as an ongoing experiment, every result teaches you something, and nothing has the power to end the story.
By the way, if you want to go deeper on building this kind of resilience and growth mindset, the post on tips for personal growth is a great place to start.
Now, read the following words out loud or to yourself right now, and feel the shift:
I stay ahead of my thoughts.
I train my brain every day.
I am ready for the things that come my way.
I am learning.
I am figuring this out.
I know more now than I did before.
My brain is working for me.
My business is growing.
I’m getting more and more information.
Things are getting better and better.
Good things are coming my way.
I am gaining momentum.
I’m growing.
It’s already happening.
It’s happening right …
… NOW! 🥳🎉
The single best tactic for keeping a new company growing is to be a proactive thinker. Intentionally think positive thoughts. Train daily. Use mantras. Keep a wins list. And any time an obstacle shows up, reach for “I’m learning” before anything else.
If you want a ready-made daily brain training practice delivered straight to your inbox every morning, sign up for the free Daily Mantra newsletter here. It takes two seconds, it’s FREE, and it’s exactly the kind of consistent practice that keeps your baseline state positive enough to handle whatever business throws at you.
And if you want to do this work inside a real community of entrepreneurs who get it, come check out the Joyfluency Club. It’s where we train our brains and grow our businesses together, every single week.
Frequently Asked Questions
What’s the best mindset tactic for keeping a new business growing?
The best mindset tactic is proactive brain training: a daily mantra, a daily wins list, and the “I am learning” reframe for obstacles. These three practices keep your Reticular Activating System pointed toward growth and momentum instead of threat and failure. The key is consistency before the obstacles hit, not just after. A brain trained daily handles setbacks very differently from a brain running on default.
How do I stay positive when my business hits a slow period?
Start by separating the slow period from the story you’re telling about it. A slow month is a fact, but thinking the words, “This means my business is failing,” is not a fact. It’s a story. The fact is workable. The story, if you let it run unchecked, generates negative emotions, which generate negative results. Reach for the “I’m learning” reframe, go back to your wins list, and repeat your mantra until your brain starts finding evidence of momentum again. It will! That’s how the RAS works.
What do I do when negative thoughts start to affect my business?
Catch them as early as you can. The moment you notice the loop starting, “this isn’t working”, “I’m behind,” or “maybe I’m not good at this”, name it out loud. “That’s default thinking.” Then replace it with a deliberate thought. “I am learning. I am figuring this out. Something is shifting.” You don’t have to believe the new thought 100% right away. You just have to be willing to give your brain a different direction to run in. Repetition does the rest.
How long does it take for mindset work to affect my business results?
Your RAS responds to consistent new focus within about 72 hours. You can feel a shift in your emotional state, what you notice, and how you interpret events within three days of intentional daily practice. Visible business results take longer because they involve other people and external conditions. But the internal shift that drives those results can start happening almost immediately. Most people are surprised by how quickly they feel different once they start training consistently.
