Who: John Capecci – Author of Living Proof: Telling Your Story to Make a Difference
What We Talked About: The power of story. John revealed the five qualities of a good story and how to unearth the best stories from your own experiences. When you master the magic of your own story, you are giving your followers something that no one else can give them. You are giving them a personal connection with you.
Why I Like John: He’s educated. He’s articulate. He’s easy-going, and he’s has a passion for making the world a better place. What’s not to like? John was actually one of the people who helped Train Your Brain become a reality and you’ll soon find out that he can help bring your story to light too.
Great Line: People are starving for one-to-one connection.
Where to Learn More: http://www.livingproofadvocacy.com